Dealerskins Infiniti Website Fades In Importance
www.infiniticalifornia.com
Primary lead generation website build with HTML and it wraps the Dealerskins inventory modules. 6 months after it was launched it eclipsed the 6 year old Dealerskins site for telephone calls and leads. Today, it has a 3:1 ratio of leads generated as compared to the Dealerskins flash based website.
This site is on Google Page #1 for these search terms and over 100 other phrases:
Infiniti California
Infiniti car leases
Infiniti car specials
lease Infiniti G37
lease Infiniti G35
lease Infiniti EX35
Los Angeles Infiniti
Infiniti G37 lease
Infiniti G37 sale
www.leaseinfinitiex35.com
Example of an HTML"microsite" that helps with model specific searches and contains consumer facing information about the car. The early information and newsletter attracted hundreds of people to signup for their newsletters.
This site is #1 in the country for the search phases:
lease Infiniti EX35
Infiniti EX35 prices
Infiniti EX35 colors
Infiniti EX35 specifications
Infiniti EX35 crossover
It also appears on page one for these phrases:
Infiniti EX35
California Infiniti EX35
Los Angeles Infiniti EX35
Infiniti EX35 sales
http://used.infiniticalifornia.com
This is an example of a microsite placed as a sub-domain off the primary website URL. In this case you can benefit from the integrity and traffic of an existing site while you create a niche site. In this case it was for used cars.
The site is just a few months old and is on Google Page 1 for the following search phrases:
Los Angeles used Infiniti cars
Beverly Hills used Infiniti cars
Pasadena used Infiniti cars
used Infiniti California
used Infiniti cars California
California used Infiniti cars
This is a national Infiniti car website that PCG developed to assist their clients with direct Internet lead flow. The design and application of SEO techniques for this site was developed after hundreds of test on Infiniti Internet marketing strategies.
Infiniti Dealer Lead Generation
With 3rd party lead costs rising, dealers can easily spend thousands of dollars on Infiniti car leads each month. When you think of the hours of labor that are expended chasing Internet leads, your true Internet lead costs can be much higher than you think. Yes, third party leads sell cars. Internet leads provide a value resource for new car sales. However, if the conversion rates are low then when you add in labor costs do you calculate lead costs by source?
Many Internet sales department are convinced that 3rd party leads are the best primary source for new car buyers. But why pay for leads that you have otherwise received from your own website? The truth is that you can update your website to significantly increase lead flow from local shoppers. These local shoppers convert better and are not shared with other dealers. If you can respond to their inquiries quickly, your sales success with surely increase.
Third party lead providers do not want you to fix your site. They do not want you to employ the same search marketing techniques that they use. Why kill the Golden Goose! Car dealers are the Gold Goose indeed, spending millions of dollars on car leads each year.
Infiniti of Santa Monica will be our dealer in focus in this article as we have helped their General Manager, Steve Rudkin, increase sales through a sustainable Internet lead generation model that they own. Their existing website design by Dealerskins had been in operation for years. The site was a a source of leads but nowhere near their potential. Why? Because the Dealerskins website was not showing up for many common Infiniti search terms in Google and Yahoo. Dealerskin's flash design and lack of SEO standard programming did not allow their content to be indexed properly.
Effective Infiniti Microsite Designs
In a few months we were able to double lead flow into their Internet Sales department via organic microsite leads. We also double the phone calls from the Internet into their switchboard due to our microsites. How did we accomplish this? Through our Infiniti microsite model which harnesses the power of search marketing and blends it with automotive lead generation.
We can determine the exact phrases your potential customers are using to get prices and information on Infiniti cars. So, our approach is simple. We make sure your website(s) show up for the key search phrases and at the same time, push out of the way your competition.
If national websites like www.automotive.com or http://autos.yahoo.com are showing up on page one for local search in your town, do not accept that this is the way it has to be. Take back control of local new car consumer searches with our microsite designs and effective search marketing strategies. If someone is looking for an Infiniti car within 50 miles of your dealership, I am sure your Internet department would love to have the lead, regardless of your official PMA.
Infiniti New Car Sales Search Marketing
If you make a list of the towns that are in your primary marketing area, how well do you show up when you search for the car models that you sell. When people live near your dealership, you have a greater chance of selling them a new car. When they search for a car model, it is important that your website(s) appears on Google/Yahoo page 1 or 2.
Here are some examples of how Infiniti of Santa Monica ranks for local searches on Google using phrases that contain some of the Infiniti car models they offer.
| Search Phrase | Google Page and Listing Numbers | ||
| Inglewood Infiniti G37 | #1 Listing | ||
| Beverly Hills Infiniti G37 | #1 Listing | ||
| Culver City Infiniti G37 | #1 Listing | ||
| LA Infinity G37 | #1 Listing | ||
| LA Infiniti EX35 | #1 Listing | ||
| Infiniti G35 Santa Monica | #1 Listing | ||
| Southern California QX56 | Page 1, Listing 2,3,4,5 and 8 |
You can see that we have help optimized for dozens of local searches as well as high placement for National searches, when customers are researching just the model and do not use a city name in the search phrases. See below some examples of National search rankings.
| Search Phrase | Google Page and Listing Numbers | ||
| Lease infiniti g37 | #1 Listing | ||
| Lease Infiniti ex35 | #1 Listing | ||
| infiniti ex35 colors | #1 Listing | ||
| Infiniti ex35 options | #1 Listing | ||
| infiniti g37 options | Page 1, listing 3 and 4 | ||
| Infiniti g37 convertible | Page 1, Listing 3 | ||
| Los Angeles County Infiniti | Page 1, Listing 4,5,10 |
We Know How To Optimize Local Search
The best Internet leads that come to a dealership are those that are local. So, a lead within 10-15 miles of the dealership is a strong lead and more valuable than a lead from a consumer 1-2 hours away. We have helped Infiniti of Santa Monica optimize their local search marketing on Google and Yahoo.
All of the following search phrases put at least one Infiniti website on Google Page One. In some cases, multiple websites appear on page one.
- Northridge Infiniti
- Culver City Infiniti
- Santa Clarita Infiniti
- West Hollywood Infiniti
- Inglewood Infiniti
- Calabasas Infiniti
- Burbank Infiniti
- Sherman Oaks Infiniti
- Woodland Hills infiniti
- Encino infiniti
- Pasadena Infiniti
- Torrance Infiniti
- LA Infiniti
- LA County Infiniti
Infiniti Used Car Sales
Two of the microsites that we created for Infiniti of Santa Monica are now ranked on Google Page one for the national search phrase:
Infiniti Used Cars
Screen capture taken on May 1, 2008
You can also see our automotive lead generation case studies at: www.seonj.com/autos